Dubai TV at MEIDAM 2023
Broadcast coverage of the DUBIMED stand at the Middle East International Dermatology and Aesthetic Medicine Congress.
Founder & Chief Executive OfficerDUBIMED
Growth • Innovation• Trust
Third generation in medical technology.Ten years building the Gulf's leading distributor of aesthetic and regenerative medicine.
About
From Family Business to Business Family
Safi Rajab founded DUBIMED in Dubai in 2016. It now supplies between 50 and 60 percent of the largest clinics and medical centres in the UAE, works across four GCC markets, and holds exclusive distribution for more than twenty international brands, among them Sofwave, Galderma, Crown Aesthetics, CLASSYS, mesoestetic, Teoxane, Revance and GE HealthCare. Growth has averaged around 35% a year.
He is the third generation of a medical technology family. His father, Eng. Mohammed Rajab, started the business in Syria in 1980 with four engineers. Safi joined in 2001, built a sister company from nothing, and was running a hundred person operation by 2012 before he moved to the UAE. What he built in Dubai is his own.
He studied computer engineering at the State Engineering University of Armenia and graduated in 2002. It shows in how he sells. He came into medical equipment able to read a specification and hold his own with an application specialist, rather than recite a brochure.
Aesthetics came later. His first decade was hospital equipment: ultrasound, endoscopy, X-ray and CT, surgical lasers, stone management, intensive care and the operating room. He trained with Samsung, Philips, ESAOTE, Laborie and TEKNO, won national tenders for the Syrian Ministry of Health and the Ministry of Defence, and put the first full digital fluoroscopy and digital mammography systems into the country. By 2012 he was managing director of a hundred person group turning over nine million dollars.
He started a company of his own from the first hire, and he has run a group of a hundred people, so he knows what a sales team needs and what it does not. Teams get real decisions to make and are expected to make them. Look after the doctors and your own people, and the numbers follow.
Aesthetics is where the market is today. Longevity is where he thinks it ends up. Regenerative medicine sits between the two, and DUBIMED is being pointed at it on purpose. His bet is that the clinics who understand the science early will set the standard everyone else has to meet.
Press
The public record
Safi is a recognised voice in the global aesthetic medical field. His name appears across regional and international media, from the Gulf's leading Arabic and English dailies to the trade publications and newswires that the industry reads worldwide.
PR Newswire ME
Sofwave partners with DUBIMED to expand distribution in the United Arab Emirates
Arabian Post
DUBIMED: Setting the standard for aesthetic medical excellence across the GCC
Gulf News
DUBIMED showcases cutting-edge anti-aging products at MEIDAM 2023
International Business Magazine
Sofwave associates with DUBIMED for its UAE expansion plans
Gulf Today
DUBIMED: Setting the standard for aesthetic medical excellence across the GCC
Crown Laboratories
SkinPen Precision now available through DUBIMED in the Gulf States
Sofwave Medical
Sofwave partners with DUBIMED to expand distribution in the UAE
Al Bayan
«دبيميد» دور متميز في دعم علاج الأمراض الجلدية والتجميل
Video
Seen at work
Launches, congresses and the stand, plus two films made by other people about the company.
SuneKOS Cell 15 and Body, global launch
The worldwide launch was held in Dubai and hosted by DUBIMED.
DUBIMED on Zoho One
A customer testimonial filmed and published by Zoho, on rebuilding the company's operations.
Kickoff meeting 2025
The company's annual kickoff, with the team Safi has built in Dubai.
VOLFOMER launch with CLASSYS
Bringing the CLASSYS protocol to the UAE market.
AnteAGE MDX Biosome launch
Launch event for the regenerative skincare line.
Dubai Derma 2025
DUBIMED took the largest pavilion at the event, Hall 8.
MEIDAM Congress 2025
DUBIMED has exhibited at MEIDAM every year since the company was founded.
SuneKOS Global Summit
Highlights from the summit.
Track record
A decade of growth
Safi's strategic vision and the partnerships he chose have carried the group through a decade of steady growth.
2016–2025
Ten years in numbers
A steady 35% average annual growth across the group's entities. The dashed bar is where 2026 is expected to close.
Multinational partners
Trusted partners across the world
Importing advanced medical and aesthetic technology into the GCC markets.
Clients
Clinics and medical centres won across four markets.
#00 
Aesthetic distributor
DUBIMED's stated position in the UAE in 2025.
Device installations
Delivered and commissioned in clinics across the GCC.
GCC markets
Opened one at a time: UAE, then Qatar, Oman and Saudi Arabia.
Accreditation
Certified in every market it trades in
DUBIMED is the most accredited and certified aesthetic medical distributor in the GCC, and that is a position Safi has held to on purpose. Every standard in every market, the books open to an independent auditor, the licence rated by a third party. He treats it as the least negotiable part of the model, because compliance is what makes growth durable rather than temporary.
ISO 13485:2016
The quality management standard for medical devices, issued under UKAS accreditation. Held in the UAE, Qatar and Oman.
ISO 9001:2015
Quality management across the whole business, not just the product. Held in the UAE, Qatar and Oman.
Good Distribution Practice
Governs how medical product is stored, handled and transported so it arrives as the manufacturer released it. Held in the UAE, Qatar and Oman.
GS1 UAE
Member of the global barcode and traceability authority, so every unit can be identified through the supply chain.
Audited by Deloitte
Independent financial audit
The group's accounts are audited by Deloitte. An external audit is the difference between figures a company states about itself and figures a third party has tested.
Dun & Bradstreet registered
D-U-N-S 56-141-6328 · Rating EE3
Registered under D-U-N-S 56-141-6328 and rated EE3, assessed on issued capital and non-financial parameters of the company.
Partnerships
Safi's global network
Global innovation. Regional exclusivity. Long-term trust.
Over the past decade, Safi has built lasting relationships with some of the world's most respected medical technology manufacturers, the kind of partnerships that are earned rather than signed. Today that runs to more than 15 partners and over 20 brands, distributed exclusively across the UAE, Qatar and Oman. Clinics in the region get new technology as it launches rather than years after.
Read the Sofwave Medical announcement
“We're excited to enter this exclusive partnership with DUBIMED to accelerate Sofwave's expansion into the UAE aesthetic market … we felt now was the right time to partner with a long-standing, ingenious supplier in the GCC area.”
Louis ScafuriChief Executive Officer, Sofwave Medical
“We deliver trusted regenerative and aesthetic medical solutions driven by innovation, safety, and quality. By partnering with leading global brands and supporting medical professionals through expertise and education, we aim to advance clinical standards and shape the future of regenerative and aesthetic medicine across the region.”
Community
Social responsibility
Safi believes the future of this field belongs to the next generation, and that preparing them starts long before medical school. DUBIMED Kids Academy is what he does about it: three free days working with lasers, ultrasound and the science of skin, followed by visits to real clinics and hospitals. The programme is rebuilt for every group that attends, and three seasons have run so far, with more to come.
Season one2020
Over twenty children in the first cohort, working with stethoscopes, blood pressure monitors and imaging, plus first aid and CPR.
Read the story about Season oneSeason two2022
Three days of experiments on blood, light and the science of skin, clinic visits hosted by Gargash Hospital, and certificates at the end.
Read the story about Season twoSeason three2025
Light, energy, UV and molecular structure, supervised visits to working clinics, and a graduation with the parents in the room.
Read the story about Season three